Responsive Web Design is a Must Have

For those operating an older website, the notion of upgrading to what is known as a ‘responsive’ website may just seem like a new fangled gimmick on an old trusted source.

In fact, you may be surprised to learn that old trusted websites may be turning more people away that you can imagine. Interactivity is now one of the most important factors of website design and being without it can mean you are losing out on business that flips to a competitor who has embraced it.

Responsive website design Stockport is a significant focus on interactivity, aimed at making websites easily navigational and fully optimizing the viewing experience.  Providing versatile viewing over several devices such as mobile phones to tablets without the need to compromise its intrinsic features, as most searches for business come from devices away from the desktop computer and require a different presentation to keep those customers engaged.

man and woman working in the office. collaborative teamwork.

By responding to native environments, the responsive websites can resize and adjust resolution to match the display settings on any device.

Over the past decade many business owners have adopted responsive web design in place of their older websites in the knowledge that smartphone usage as well as people travelling increase the chances of securing business, especially with people trying to find quick fixes and requesting businesses close by who can help. 

Having a website that adapts to their device of choice retains interest and has a greater success rate of securing the business.  Of course, attracting a wider audience is just one of many benefits in upgrading.

If you have separated websites over different device usage, that requires double the amount of time spent in keeping an eye on analytics.  By implementing a responsive website it can take both websites into one source of information.  It also reduces the amount of changes that are needed to be done by having it all in one place.

hand gives five stars rating as product feedback with tablet computer

Google favours responsive websites and features them predominantly in search engine ranking results. This not only makes mobile users discover your website easier but also boosts your SEO, bringing higher volumes of traffic to your site and successfully marketing your business.

Your potential customers are not as patient as they were when you initially set up a website for your business.  If your website runs slow, unresponsive or difficult to navigate; they are gone. A customer is interested in two ways of working and that is quick and easy.

Having a responsive website reduces bounce rates due to fast loading, easy navigation and precise call to actions.  User experience is key to increasing sales and reaching a larger target driven audience whilst providing smooth and easy interaction that is expected in today’s market.

Stockport website design firms have extensive experience in responsive web development and helping clients advance their business and get ahead of their competition.

Thanks for reading xxx