Tips for presenting your business at a Trade Show

Trade shows and exhibitions can be a fantastic way of showcasing your business or brand, meeting new customers and sharing all about what you do in a direct and presentable way.  Trade shows allow businesses to use their space to share with clients, customers and other tradesmen, what your business is all about and even sell items in certain circumstances.

It’s so important to not only grab peoples interest, but also create the right impression.  Read our tips on the best ways to present your business at trade shows and exhibitions below!

1. Display Banners

A great way of instantly drawing someones attention is by using a display banner for your business or brand.  Hiring or purchasing display stands are a great addition to your space and there are many online stores that can support your ideas.  Plus display is a place where you can find a whole host of different banners and even include plus display stands in various sizes.  On these stands, use statistics, information and be creative with your ideas on how you want to get your message across to the clients and customers.

2. Face to Face engagement

Of course, if you are the face of the brand, then you’ll need to be there.  Customers will want to hear about the back story of your business and without the person who created it, it may fall on deaf ears.  Being engaging and talkative without overbearing will soon drawn in people to show an interest in your business at a trade show or exhibition.

3.Samples

Whether your business is food related or in marketing, customers love to see samples or ideas that you have already produced.  If you do sell small items such as food, why not offer samples or food tasting to entice people to come over and see what your brand is all about.  If something like this isnt an option, what about offering something for free that is branded with your logo such as sweets, or pens.  If your budget allows, why not offer a small goody bag.

4. Gift Certificate

Another way to present your business at a trade show is offering money off vouchers or gift certificates to those who use or enquire about your business on the day.  For example, if someone signs up to your service there an then, they receive 20% off or something similar.

5.Portfolio

If your budget doesn’t allow for large display banners or stands, why not display your work in a portfolio?  Print off some of your best projects, photos of your work or similar and add them to a binder using plastic sheet protectors for a more professional look.

6.Use social media

Finally, use the power of social media to drive customers to your brand at the trade show.  Using Instagram stories, hashtags and so forth is great coverage and an awesome way to present your brand at a trade show or exhibition.